Habitat for Humanity ReStore Transit Ads

Habitat for Humanity operates several ReStores in the San Francisco Bay Area and wanted an ad campaign to draw customers to the store. ReStores take in donations of new and gently used building materials and home improvement goods and resells them to the public at a steep discount. The proceeds help build Habitat homes. The campaign needed to be fun and visually catching, and to appeal to their main customers: suburban home owners looking to remodel. It also needed to show clearly the wide variety of home improvement goods available at the ReStore and encourage sales. I created this campaign to draw in customers and show them all the ReStore has to offer, both in goods and savings.